12.15.10 | Next Generation Business Strategies for the Base of the Pyramid: New Approaches for Building Mutual Value

During the last decade, first-generation “Base of the Pyramid” (BoP) ventures focused primarily on “finding a fortune at the BoP” by selling existing goods to and sourcing familiar products from the world’s four billion poorest people. Many of these initiatives did not scale, and some failed outright. But through that experience, crucial lessons have been learned. Innovators are now succeeding–thanks to a more sophisticated and nuanced approach based on “”creating a fortune with the BoP.” In this new book, Ted London, Stuart L. Hart, and six leading Base of the Pyramid thought and practice leaders show how to apply today’s most significant BoP innovations, techniques, and business models. For more, go to